Prints and advertising

The distrbutor must consider several elements:
Specialised films: Small and more independant films usually 10 prints circulated across the country, it takes about 6months.

Mainstream film: However the larger films usually with bigger budgets have over 200 prints made.

Press materials: At the release of a film, the distributors will send posters, trailers and clips from the film to press release and interviews.
The standard size for cinema posters in UK is 30x40 quad format, basic format for all posters.
Posters are the most effective advertising format.
Pre-releases create a 'buzz' about the film and contrbutes heavily to viral marketing.

Types of Advertising

Merchandising


Viral Marketing


Synergy Marketing


Product Placements

Comparing Advertising

Bridget Jone's Diary- This film opened with a lot of synergy marketing deals with about $10 million partner buildup from The body shop, Virgin Megastore, MSN.com and Virgin Atlantic.

Virgin Atlantic sent Bridget with e-mails. There were lifetime TV runs 30-seconds and Entertainment Weekly teamed with Miramax for the top 10 market advance screenings, this week put on radio and in print ads. MSN.com offers sweeps, online Bridget cards and soundtrack clips.

The boat that rocked- Empire gave them two more new colourful and brilliant posters which boosted up the advertising so more people knew that the film existed.

James Bond- For this film an example for the product placement is that James Bond used Aston Martin.
For the synergy marketing the James Bond film used Sony to promote their product.


James Bond is a really well known film so people are more likely going to sponser that film than other films that are not as well known.