Vertical Integration

This is a technique that big international film companies use.

Working title films use Universal, they would do all the work like distribute it.

Film Marketing

UK films are usually released on a friday because most people go to see a film on that day.
There are on average about 500 films every year, 10 a week.
They try to avoid films around the same genre, such as Harry Potter and Lord of the rings, coming out at the same time because otherwise the only people who would go to the cinemas would be those who like that type of film.

Digital and distribution

Digital distribution is the practice of providing the content in a purely digital format.

There is no print, it is in a digital file and can be downloaded on the internet.

It can be used to make the sound better in cinemas.
The advantag for using it is in the future it will become cheaper.

Distribution and marketing

Above the line- this means for the film the advertising is given to you and you don't have to search for it. e.g. billboards, trailers, merchandising. etc

Below the line- where you have to go looking for the advertising. e.g. websites, itunes. etc

Films:

2012- they made alot of fake websites and facebook pages.

The men who stare at goats- t.v adverts, trailers, film posters.

Bunny and the bull- websites, hyperlinks, clips on youtube.

The average film used on marketing spends about 34.4 on advertising, although some have spent more than £100 million.

The marketing strategies have developed since Four weddings and a funeral by promoting through a technique called 'platforming'. This means that the film was only opened in a couple of cinemas and then they built on it by using word-of-mouth so more people will see it.