Above the line- this means for the film the advertising is given to you and you don't have to search for it. e.g. billboards, trailers, merchandising. etc
Below the line- where you have to go looking for the advertising. e.g. websites, itunes. etc
Films:
2012- they made alot of fake websites and facebook pages.
The men who stare at goats- t.v adverts, trailers, film posters.
Bunny and the bull- websites, hyperlinks, clips on youtube.
The average film used on marketing spends about 34.4 on advertising, although some have spent more than £100 million.
The marketing strategies have developed since Four weddings and a funeral by promoting through a technique called 'platforming'. This means that the film was only opened in a couple of cinemas and then they built on it by using word-of-mouth so more people will see it.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment