Wednesday 30 December 2009

Merlin - Opening Theme 2008

The opening scene shows us that this tv drama is set in medival times by the sword and the knights, with a sword fight and the castle.This opening shows the actors and their names. You can see it is a supernatural program because of the monster face and the dragon. This is one of the genres that Mark and i will use in our film.

Tuesday 29 December 2009

Casualty Intro 2009

The opening sequence shows you all the main actors. The opening doesn't give you any names of the actors or the director untill a bit later on, not in the opening.
It shows you the ambulance van, equipment they use in a hospital such as the hospital bed, medical scissors, which tells you it is a hospital drama.
The name of the tv drama, Casualty, is shown at the end of the opening.
The cuts are very quick and short. This shows us what it is like to work in a hospital.
The music is fast and it goes with the quick cuts adding more tension of a hospital tv drama.

Tuesday 15 December 2009

The O.C season 1 opening credit

The opening for the O.C tells us that maybe the place is set in a seaside town because of the beach and surfers and there is a pier and you see a picture of a town on a cliff as the title The O.C comes up on the screen. The opening also shows the actors with their names and it tells us who the tv drama is created by.
The opening shows us what has happened already in previous episodes.
The cuts are quite quick.
The music is modern showing it definately is based around modern times and it is not a period drama, you can also tell this by the clothes they are wearing.
One of the pictures that comes up is a sunset with palm trees and it reminds you of what the song is called, California.





REASEARCH AND PLANNING FOR THE FILM

Wednesday 9 December 2009

TV Drama continue

Why are lighting, location, props and costumes important to any tv drama?

1. They can help set the scene.
2. They can show the time (day/night/ time period).
3. The props are something for the actors to use to show what they might be doing.
4. The location has to match the storyline.
5. The costumes can tell you what type of tv drama it is, e.g. a period drama would have old fashioned clothes, women werering dresses.
6. It sets the mood.
7. It creates realism.
8. It represents the characters.
9. Tells us the genre.
10. It is a representation of different types of groups.

Monday 7 December 2009

DSN (Digital Screen Network) sites

This is designed for distribution and exhibition.
They are donated to help independant companies.
These are encrypted so they can't get into the wrong hands. The server will only allow the content to be played when provided with a software key that is valid for the content.

Digital master- compressed content- Encrypted content- distribution media- cinema server- digital projecter- Screen.

TV Drama

It is a story that is presented in a dramatic way and explores a range of genres, from soap operas to science fiction to costume dramas.

Why do we watch tv dramas?
because:
1. entertaining
2. The actors
3. A sense of reality
4. Enigmas codes
5. Adapted from a book
6. Something to talk about
7. Escapism

Why do we study tv dramas?

Because we can learn about issues in society e.g. sexuality.

Cranford Episode 5 - part 1- 0:50 to 2:00

1. All good characters.
2. In a village, going into a house.
3. Unsteady camera work.
4. It is natural light.

Holby City - Just A Perfect Day - (1/6) - 26/05/2009

1. Quite a bit of dialogue.
2. All good characters.
3. In a hospital.
4. There is swift camera work. It builds a lot of tension.


Thursday 3 December 2009

Doctor who, waters of mars part 3 on youtube- sc-fi drama from 2.11 to 3.02

1. There are good guys and bad guys.
2. Bad guys are chasing the good guys.
3. There are humans affected by the water.
4. On mars in the greenhouse compartment.
5. There is a bit of dialouge at the beginning.
6. There is non-diegetic music.

Monday 30 November 2009

Exhibition of film

The exhibitor sells the experience of the film.

e.g.
3D
Offers e.g. free popcorn
High definition
Big screen and surround sound
dark so no distractions

1. Why is digital exhibition important for the development of the film industry?

Because it only costs one tenth of the current reels and prints format of film distribution, it would mean that film producers could spend more of their budget on sending their films to more and more territories than they can currently. This means more people will see the film, and especially for the smaller films, it means they will get more money back from ticket sales and various other things.

2. The UK film council want to make non- mainstream films accessible in 3 days, what are they?

improvements access- 240 digital screens is showing non-mainstream films in the UK.
Raising awareness- prints and advertising fund provides £4 million every year to help promote films.
Increasing information- www.findanyfilm.com, can buy, rent or download lots of films.

3. The differnces between Mainstream and independant are the mainstream films have bigger audiences than independant, because they spend a lot more on advertising and promoting their films, so they reach a bigger audience and more people go to see the film.

4. What new technologies are exhibitors currently having to take into account, Consider technologies used in the cinemas and technology that can be used at home.

They are having to consider things like the arrival of digital distribution, which means they can export their films in a faster cheaper way, Also, in peoples homes they are having to cater for things such the arrival of Bluray, and high definition tvs, which means that the format of the film has to change to match these technologies. Also, producers can re-release older classic films, like all the Disney films, which have been digitally remastered, which means they can be sold all over again without creating any new films.

The recession is making box office takings go higher, because cinemas are cheap entertainment and it is a form of entertainment.

Monopolization is when one film company dominates everything. No cinema has achieved monopolization.

BBFC stand for British Board Of Film Council.
BFI stands for British Film Institute.
The BFI make decisions about films e.g. ratings, banning films.
Catergory A- totally British e.g. 'This is England'/ 'Dead mans shoes'.
Catergory B- Majority British but invested by foreigners.
Catergory C- British film, foreign but not US invesment.
Catergory D- Made in UK, US investment e.g. 'Hot Fuzz'.
Catergory E- American film, some British investment e.g. 'James Bond, Quantim of Solace'.

Friday 27 November 2009

New Technologies to target more specific audiences

Social networking- Msn, people use keywords on your social profile to send you adverts to do with that key word.
Promotional emails, links to face book pages. Etc
You can become a fan on MSN for a specific film.
MSN websites shows trailers and films. There are pop-ups as well. MSN and facebook are focused more on younger aged groups so films that are displayed on the websites are more for that age. e.g. big hollywood blockbusters.

Interactive websites- Virtual tours interactive websites, then email link, when finished the game given next link for the next part of the game.

Online shopping- At the bottom of the page it recommends other things that you might also be interested in.

Text- Orange Wednesdays, They tell you to just text 'FILM' to 241 to get hold of your 2 for 1 tickets. A film is "A Christmas Carol". O2 send you things. Lovefilms.com send texts you about a new film that is coming out.

YouTube- Comes up with related films, Comments underneath making you think you might like to watch it, Say films you might like that is similar to the ones in your favourites. "She's the man", the related film youtube came up with was "a lot like love" They use visio trailers, they use it because you tube has more viewers.

Downloads- give trailers and films. An example of this is "The 13th day", you can download the film onto your ipod or portable video player.

VHS-> DVD-> Bluray- improving the quality od disney films by putting them onto a new format so that people will watch them again, and so they will buy them again in the new format.

You are able to write what we think of various sites.

Saturday 21 November 2009

Vertical Integration

This is a technique that big international film companies use.

Working title films use Universal, they would do all the work like distribute it.

Film Marketing

UK films are usually released on a friday because most people go to see a film on that day.
There are on average about 500 films every year, 10 a week.
They try to avoid films around the same genre, such as Harry Potter and Lord of the rings, coming out at the same time because otherwise the only people who would go to the cinemas would be those who like that type of film.

Digital and distribution

Digital distribution is the practice of providing the content in a purely digital format.

There is no print, it is in a digital file and can be downloaded on the internet.

It can be used to make the sound better in cinemas.
The advantag for using it is in the future it will become cheaper.

Prints and advertising

The distrbutor must consider several elements:
Specialised films: Small and more independant films usually 10 prints circulated across the country, it takes about 6months.

Mainstream film: However the larger films usually with bigger budgets have over 200 prints made.

Press materials: At the release of a film, the distributors will send posters, trailers and clips from the film to press release and interviews.
The standard size for cinema posters in UK is 30x40 quad format, basic format for all posters.
Posters are the most effective advertising format.
Pre-releases create a 'buzz' about the film and contrbutes heavily to viral marketing.

Logistics of a film

It is everything that goes on behind the film.
The distributors have to meet the legal requirements.
To buy the 35mm prints it costs around £100.
For small clips, each one lasts for 18 to 20 minutes.
They belong to the people producing the film.
The distributors rent out the prints to the vue, cineworld, etc.
Independant films can only afford £100.
3-D or substitutes cost way more.

1. Prints are hired
2. Onto a delivery van
3. To the cinema
4. Onto an assembly bench
5. Through the projector
6. Back through the process and onto the next cinema

When it has all finished it gets stored.

When in the van if it is damaged they have a lot of spares to use and to replace to damaged one, this is called theatrical coverage.

Friday 13 November 2009

Types of Advertising

Merchandising


Viral Marketing


Synergy Marketing


Product Placements

Comparing Advertising

Bridget Jone's Diary- This film opened with a lot of synergy marketing deals with about $10 million partner buildup from The body shop, Virgin Megastore, MSN.com and Virgin Atlantic.

Virgin Atlantic sent Bridget with e-mails. There were lifetime TV runs 30-seconds and Entertainment Weekly teamed with Miramax for the top 10 market advance screenings, this week put on radio and in print ads. MSN.com offers sweeps, online Bridget cards and soundtrack clips.

The boat that rocked- Empire gave them two more new colourful and brilliant posters which boosted up the advertising so more people knew that the film existed.

James Bond- For this film an example for the product placement is that James Bond used Aston Martin.
For the synergy marketing the James Bond film used Sony to promote their product.


James Bond is a really well known film so people are more likely going to sponser that film than other films that are not as well known.

Tuesday 10 November 2009

American Beauty Essay

Choose one effective scene from 'American Beauty' and analyse the effectiveness.

This comedy drama is about a man called Lester Burnam, who is going through a mid life crisis. The film includes themes such as dysfunctional families, crumbling marriages and obsessions. The scene I have chosen to do occurs shortly after Lester has quit his job. In this scene Lester is singing along to the music in his car, arriving at the burger joint and talking to the lady at the serving window.
From Todorov's narrative theory, this scene is part of the disequilibrium section of the film. Lester is starting to change his life and behaviour. In this scene, we are led to believe that Lester has resolved the problem of his wife Carolyn, being shown as the head of the family, normally a mans role. This is shown by Lester driving himself around whereas at the start of the film his wife was driving him about. Later on in the film we find out it may not be the case that Lester has resolved the problem.
From Propp's character role theory, Lester is supposedly the hero in this scene. This is because he has just quit his job. An example to show this is where you can see the reflection of office buildings rollig off his car windscreen. The connotation of this is that he is leaving that lifestyle behind and is going to start a new life. More evidence of this heroic role is where he is singing and bopping along to music and smoking drugs. This connotes that he is leaving his "old boring self" behind and changing his character. Many people would relate to the way he behaves here because they also may want to leave their jobs and responsibilities behind.
Barthes' theory tells us that there are cultural codes. Lester sees an application for a job at the burger bar. Working in a burger bar is seen as one of the lowest jobs in American society requiring very few qualifications and often one of the jobs teenagers get. Lester wants to apply for the job, which shows he wants the least responsibility.
In the scene, Lester is acting like a teenager because he is smoking and listening to some really loud music whilst singing along to it at the top of his voice. Also, he is rude to the person at the speaker by being bad mannered and sarcastic. When he sees the application for the job, Lester says, "Im looking for the least possible amount of responsibility". This tells us that he doesn't want to be depended on. Teenagers may admire him because he is acting like them. People in mid life crisis would think he has changed and why can't I. Most people though would feel embaressed by him and the way he is acting. In addition, the scene is quite bright which means Lester's life has improved and he is taking control and becoming more dominant and confident. This contrasts with the beginning of the film because the lights are dim showing he was timid and his life was dark and boring.
This scene has two establishing long shots, which show the start of the car journey, along a typical American city road, and when he arrives at the burger place. There are some mid shots when he is singing in the car and when he is at the burger place. The camera is looking down on him on some parts of the scene, which shows Lester thinks he is the "big guy", when really it shows how small he really is. This scene has about eleven cuts in it, which means it has slow editing. The scene is lit as natural light: an example of this is where Lester is in the car and the camera is looking at him through the windscreen. You can see the background of buildings blocking the sunlight until there is space in between the buildings letting the sunlight through and Lester is lit up. There is the same diegetic music all the way through the scene, from him singing along to the song, to keeping it turned low when he is talking to the lady at the burger place. The title of the film, "American Beauty" and the song, about an American woman, link together with the character, Angela, who Lester is obsessed with. The car screeches to a halt at the burger window connoting his lack of responsibility, acting more like a teenager than a middle-aged man. He is still wearing a suit, which connotes that he hasn't completely lost his responsibility.
The target audience would be anyone who likes comedy dramas. Some of the audience might be going through the same things as Lester, in the scene I chose.
The scene is showing us how he has changed his behaviour. He was boring and dull at the beginning but then he shows us that he is trying to change. I feel that the scene has been effective in showing us that Lester has changed.

Character Representations

1.Who is being represented?
2.In what way are they represented(characteristics)?
3.How was the director used language to represent them? Consider lighting, music, editing, camera work and mise en scene. Pick one scene to analyse.
4.Why is representation created in this way-What is the intention of the director in terms of how the audience respond to them?
5.Which audience member might admire your character and why? Which audience members might dislike them and why?

Lester:

Two sides to him, at the beginning he is timid but changes to being confident.

At the beginning the lights are dark to show his life is dark and dull.

Then the light brightens up to show his life is better.

On the windows of his car buildings reflect through showing he is leaving that lifestyle behind.

Slow editing, 11 cuts.

He is smoking, rude to the speaker acting like a teenager, music is loud, singing along to the song.

Camera looking down on him.

Teens might admire him because he is acting like them. People in mid life crisis might think he has changed why not me? Others might be embaressed.

Carolyn:

At the beginning she is hateful but in the specific clip her emotions come out but she hates herself crying. The blinds are hiding her. She is trying to keep her emotions private.

2 or 3 different cuts

made to look at her and it makes you feel awkward. They are in mid shots.

The room is bland and she is bland.

Some people will feel sorry for her but others still would not like her.

Colonel Fitz:

He is in a dark room so he is a dark charater.

The blinds are shut, shutting his emotions in.

He was in the army.

He can be emotional, questioning himself as aman, a father.

About 24 cuts, quick editing which creates tension.

Ricky has the light over him which shows he has become more dominant now.

Bar lights are over him, this shows he is trapped especially when he is hiding his secret.

Old fashioned people might agree with him but not really many peole will like him.

Mrs Fitz:

She is in her own world, not completely with it, very quiet, bland, forgetful.

Dark room, everything shiny and clean.

She is alone, empty room conotating she is empty.

The is no music.

Slow editing, not many cuts. This shows her life is slow.

The clothes she is wearing are plain, boring and bland.

The director wants to reflect on what is going on in her head which is basically nothing.

Some people might like her and some might not but it is very hard to admire her when she doesn't really do anything.

Ricky:

He is mysterious, no group on social skills.

He films people and dead birds and plastic bags, shows he is a bit weird.

He is clever to get away with his drug trade.

There are 6 shots, slow editing.

Slow music, serious scene.

dark shadow, the t.v is the only light.

Opening up his emotions to Jane.

Jane:

She hates her father.

She is openly negative and she is insecure.

She dislikes alot of things in her life.

Dark background.

enigma code- she wants to kill her dad. It makes us think she might be the one who actually kills her dad.

The scene is like a flashforward because it happens again later on in the film.

It is a home video through quality.

No music, camera sound effects.

Blinds are there to show privacy.

She is a strong character to talk about her family members.

Angela:

She represented as a sexy poser, a wannabe type.

She is attention seeking, insecure and desperate.

Thrills for male audiences aimed at them.

Covers up her true self with slutty act.

Girls may dislike her, find her kind of irritating.

49 cuts, fast editing, heartbeats. Makes it intense.

Music changes to suit the mood.

Cheer leader costume.

Roses (red) are love/lust related.

Everytime she comes on screen, there is the chance to ogle at her (gaze at her in a sexual way).

American Beauty

Main Characters:
Lester-husband
Carolyn-wife
Jane-daughter
Angela-daughters friend
Ricky Fitz-films people, a bit weird, scared of his dad becomes janes boyfriend, clever
Colonel Fitz-Homophoebic, does'nt trust his son, old fashioned, war like
Mother Fitz- not named in the film

Propps theory:
Hero-Lester
Villain-His lifestyle, boring
The donar-Ricky, gives the drugs, Angela
The dispatcher- Angela
The helper-Ricky

Some elements of Propps theory are relevant to American Beauty.

Barthes Code:
Symbolic-roses and colour in the film.
Action Code-build up and including Lester being shot.
Enigma- who was going to kill Lester, how and why.
Cultural Codes-colonel fitz, army background, American dream and culture.

Monday 9 November 2009

Distribution and marketing

Above the line- this means for the film the advertising is given to you and you don't have to search for it. e.g. billboards, trailers, merchandising. etc

Below the line- where you have to go looking for the advertising. e.g. websites, itunes. etc

Films:

2012- they made alot of fake websites and facebook pages.

The men who stare at goats- t.v adverts, trailers, film posters.

Bunny and the bull- websites, hyperlinks, clips on youtube.

The average film used on marketing spends about 34.4 on advertising, although some have spent more than £100 million.

The marketing strategies have developed since Four weddings and a funeral by promoting through a technique called 'platforming'. This means that the film was only opened in a couple of cinemas and then they built on it by using word-of-mouth so more people will see it.

Sunday 8 November 2009

How does the budget of the film institution affect the production practices used to appeal to the target audience?

When the budget is low for the film the directors have to use as little techniques as they can because they are limited and this shows in the film, for example 'Dead mans shoes'.
When the budget is high for the film the directors have more choice in what they can do and they can use more techniques, for example 'Hot Fuzz'.

Hot fuzz

The Production Practices are:

  • Well known actors, comic actors, such as Simon Pegg, Nick Frost.
  • Unnatural lights
  • Special expensive sets
  • Alot of british pubs
  • Hoodies
  • Drinking under age
  • Drunk driving
  • crime, action, comedy

Dead mans shoes

  • The audience it may appeal to is british people and working class people.

The Production Practices are:

  • Natural light
  • Post production enhancements
  • Prefabricated setting
  • Not well known actors

Wednesday 4 November 2009

Dead Mans set budget is £723,000.

Hot Fuzz budget id £8000,000.

Friday 30 October 2009

Low Budget Films- Shane Meadows

- Hard to make films with not much money.

- Have to make do with what they have or find.

- Go on ebay and get the things you need cheaper.

- Use actors that fit the part rather than well known actors.

- Using normal rooms/ outside light meaning more social realism.

Working Title and Warp Films

Working Title and Warp Films

Institution and Audiences

AOs

Production Practices to appeal to audiences

Distribution and Marketing strategies to raise audience awareness

New technologies to help target specific audiences

Audience and how they challenge institutions

1. Who are Working Title- Film Production Company.

Who are Warp Films- short film making company.

Are they independent or part of a conglomerate? They are joint since 2008.

2. How does the ownership of the company affect the budgets for film? The budget would go up because there are two companies.

3. Create a list of films that both institutions have produced.

Working title films:

About a Boy

Ali G Indahouse

Atonement

Billy Elliot

The Borrowers

Bridget Jones's Diary

Burn after Reading

Four Weddings and a Funeral

Warp Films:

Dead man shoes

Rubber Johnny

Scummy man

4. Choose one from each list and compare the budgets for these films and how much they made.

Dead man shoes- £723,000 Burn after reading- $37 million

5. Now choose a Hollywood Blockbuster and research the budget. Jurassic Park- $93,000,000

6. Where do Working Title and Warp Films get their funding from? Grants, funding from other companies, and previous film profits.

7. In the case of Warp Films, how does the budget affect the genre they use? If they don’t have much money then they’re restricted in what they can do.

8. What is the main appeal of this genre? Give examples. It is simple so it looks good.

9. Who are the target audience for Working Title and Warp Films? 18+.

10. What is the main genre of the films Working Title produce? Drama is the main genre.

Thursday 22 October 2009

Evaluation of preliminary

Magazine

1. The magazine follows all the conventions needed.

2. I think it doesn't break any conventions.

3. There are bright colours that stand out on the front cover which would catch the audiences attention.

4. The coverlines make the audience want to read more. They also make the audience want to find out what is happening.

5. I think the magazine appeals to both new and regular readers. I know this because the regulars readers would read the magazine any way and the new readers would want to read the magazine because they would want to find out what is happening in Lutterworth's life.

6. The school distributes the magazine.

7. I have learnt from this how to use photoshop proplerly and making layers for the magazine cover.



Film

1. For our preliminary film we have used the following camera angles, close up, pan, zoom and reverse shot.

2. I think our film is accurate in some parts, for example when the guy in the film walks over to the guy at the desk and then goes to sit down. Some parts of the film were not accurate for example when we did the filming the lighting went slightly wrong. Some of the shots were in light when they were meant to be dark. This was one of our failures.

3. I have learnt that mise en scene is about the props, lighting, costume and movement. In our film I used all these properties.

4. I have learnt that if you use continuity, your film will look tidier.

5. I think I need to work more on my use of the camera because I am not great at doing the shots.

I feel more confident in using the image moving product because I find it more fun and enjoyable.

Tuesday 20 October 2009

Preliminary film

This is our prelimary film piece.

Friday 16 October 2009

content page prelim for magazine

Preliminary Magazine


For our preliminary magazine we had to do a mock up for a school magazine. It had to include thing such as a Mid shot for the main picture, a title, some straplines and two other pictures along with the other usual magazine conventions.
I think we did quite well but i think we should of done the colours of the school logo.

Saturday 3 October 2009


This is the storyboard for my film.

This is my magazine cover for the school.

Evaluation Practice

Magazine:
1. The magazine follows all of the magazines conventions.
2. It does not break any.
3.The colours of the magazine catches the eye of the audience with colours that stand out.
4.The coverlines give the audience a sneak preview of what is going to happen making them want to read more.
5.It would appeal to new and regular readers because people who are new to the sport will want to read about what is going on.
6.Auto-sport disribute the magazine.
7.About producing a magazine front cover i have learnt what has to there and what the magazine needs to look like. I have learnt you are only allowed three pictures and at least three different types of fonts.

Film:
1.The scene is typical of a TV soap because it shows all the things a soap has.
2.The camera angle is High angle.
3.Our recreation was quite accurate.
4.The successes are: we managed to do all of the scene and we managed to film the continuity correctly. The failures are: we did keep smiling a bit during filming.
5.What I have learnt about mise en scene is what you need, for example the props, costumes and movement.
6.The lighting in our project was effective because we managed to get the lighting the same in all the scenes and it was suitable for being inside.
7. I think i still need practice on editing.

I feel more confident in filming because I find it more fun and I find it easier to use.