Friday 27 November 2009

New Technologies to target more specific audiences

Social networking- Msn, people use keywords on your social profile to send you adverts to do with that key word.
Promotional emails, links to face book pages. Etc
You can become a fan on MSN for a specific film.
MSN websites shows trailers and films. There are pop-ups as well. MSN and facebook are focused more on younger aged groups so films that are displayed on the websites are more for that age. e.g. big hollywood blockbusters.

Interactive websites- Virtual tours interactive websites, then email link, when finished the game given next link for the next part of the game.

Online shopping- At the bottom of the page it recommends other things that you might also be interested in.

Text- Orange Wednesdays, They tell you to just text 'FILM' to 241 to get hold of your 2 for 1 tickets. A film is "A Christmas Carol". O2 send you things. Lovefilms.com send texts you about a new film that is coming out.

YouTube- Comes up with related films, Comments underneath making you think you might like to watch it, Say films you might like that is similar to the ones in your favourites. "She's the man", the related film youtube came up with was "a lot like love" They use visio trailers, they use it because you tube has more viewers.

Downloads- give trailers and films. An example of this is "The 13th day", you can download the film onto your ipod or portable video player.

VHS-> DVD-> Bluray- improving the quality od disney films by putting them onto a new format so that people will watch them again, and so they will buy them again in the new format.

You are able to write what we think of various sites.

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