Prints and advertising

The distrbutor must consider several elements:
Specialised films: Small and more independant films usually 10 prints circulated across the country, it takes about 6months.

Mainstream film: However the larger films usually with bigger budgets have over 200 prints made.

Press materials: At the release of a film, the distributors will send posters, trailers and clips from the film to press release and interviews.
The standard size for cinema posters in UK is 30x40 quad format, basic format for all posters.
Posters are the most effective advertising format.
Pre-releases create a 'buzz' about the film and contrbutes heavily to viral marketing.